A JOURNAL BY CARL THOMAS

Built fromscratch.

UK Architect turned
Startup Founder.

From a market stall in Liverpool selling my own art, to founding a tech startup, 100 shareholders and global customers. A journal about decisions, setbacks, triumphs and what it takes to build something of your own.

Read the journal

An architect’s eye for detail.

I like to lead from the front.

Explore the chapters
/01

The backstory

The architect before the founder.

/02

Building a startup

Product, detail and judgement.

/03

Raising capital

The story behind the numbers.

/04

Running a business

What the job actually asks of you.

NOTES FROM THE COCKPIT

The journal.

All stories
An archive photograph of Carl working on miPic

Founder Mode.
An architect’s approach.

I sketched hundreds of miPic screens on graph paper. The same instinct that makes an architect question every millimetre keeps me close to the product, the team and the customer experience.

Read Founder Mode
01 / BUILDING A STARTUP

Claude saved miPic from Engineer sabotage

02 / RAISING CAPITAL

Behind the scenes of raising £1.1 million

03 / RAISING CAPITAL

A One in One Billion Chance

04 / RUNNING A BUSINESS

You’re not a real CEO until... you go through a near death experience.

THE ARCHITECT’S APPROACH
DESIGN / PRODUCT / LEADERSHIP

The whole picture.
Every last detail.

Ten years in Architecture taught me how to design a masterplan, buildings and spaces while questioning every detail. I bring that same discipline to miPic: understand the user experience, work closely with the team building it and keep raising our standard.

How I build

I created miPic ~
The Internet’s Print Button

From a London bedroom bootstrap startup, we have grown from seed to 100 shareholders and users in 190 countries. We're now targeting Series A to scale miPic to 1 million users.