A JOURNAL BY CARL THOMAS
Built fromscratch.
UK Architect turned
Startup Founder.
From a market stall in Liverpool selling my own art, to founding a tech startup, 100 shareholders and global customers. A journal about decisions, setbacks, triumphs and what it takes to build something of your own.
Read the journalAn architect’s eye for detail.
I like to lead from the front.
The backstory
The architect before the founder.
/02Building a startup
Product, detail and judgement.
/03Raising capital
The story behind the numbers.
/04Running a business
What the job actually asks of you.
NOTES FROM THE COCKPIT
The journal.

Founder Mode.
An architect’s approach.
I sketched hundreds of miPic screens on graph paper. The same instinct that makes an architect question every millimetre keeps me close to the product, the team and the customer experience.
Read Founder ModeTHE ARCHITECT’S APPROACH
DESIGN / PRODUCT / LEADERSHIP
The whole picture.
Every last detail.
Ten years in Architecture taught me how to design a masterplan, buildings and spaces while questioning every detail. I bring that same discipline to miPic: understand the user experience, work closely with the team building it and keep raising our standard.
I created miPic ~
The Internet’s Print Button
From a London bedroom bootstrap startup, we have grown from seed to 100 shareholders and users in 190 countries. We're now targeting Series A to scale miPic to 1 million users.
