An end to end Art & Photo Platform enabling Creators to monetise their images in 1 minute.

“Instagram meets Shopify”

Personalised Stores and Out of the Box earning potential.

Press ⚙️ for HD 1080p ➕ Full Screen ➕ 🔉💡

miPic was created by UK Chartered Architect Carl Thomas, to empower Creators to launch instant Personalised Print Stores, democratising premium print manufacturing and free social e-commerce allowing everyone to upload a picture and earn money in just 3 clicks.

The Platform champions the Creator Economy and we invite you to join our journey as Shareholders and benefit from Company growth as we embark on a next chapter to become the first Premium Print Marketplace to merge traditional E-Commerce with DeFi via SAAS Subscription.

Highlights

👨🏻‍🎨 142,600 Artists in 210+ locations 🌎
📱 180k+ App downloads
🎁 Customers in 80 Countries
💰 Six Figure Revenues before paid Ads
🏬 Labs in UK, US, AUS, EU, CA, MX
🗣 100% Organic growth 2020-2022
🪙 £75 Avg Order Value £0 CAC
🦠 Covid +557% Revenue / +450% Transactions
Forbes: The Arty Marketplace You Need To Know.
Advisors: Shazam Co-Founder & former CFO of Getty Images. 

The Problem

1) Creatives are short on time, money and want control over how their content and brand is commercialised.

2) Existing “hub” based print platforms commoditise artists and don’t reflect this new reality of individualism.

3) SAAS services such as Shopify, require lengthy upfront setup time, tech knowledge and expensive recurring costs for the Seller.

The Answer

Progress to date

miPic won Innovation and Peoples Choice awards at Virgin’s Voom Pitch to Rich competition from 300 companies, pitching to Sir Richard Branson, Moonpig Founder Nick Jenkins and Holly Tucker Founder of Not On The High Street.

This validation enabled miPic to raise external investment, £170,000 Pre Seed first round funding on Crowdcube from over 50 UK investors. The Company then built miPic v1.0 in London and Buenos Aires Argentina, enabling a £1.3m Seed investment from the lead investor and Venture Family Office of UK unicorn Starling Bank and Palantir. 

Following soft launch the company has operated organically, seeing +500% increase in print sales and +80% in Average Order Value from organic Artist Collabs and Personalised Stores during the pandemic.

The platform continues to attract Influencer and Creator sign ups via miPic network affects before paid marketing spend with the goal to onboard 1 million creators to the platform. 

B2C Example:

• 1m site visits per month at 1% Conversion

• £75 Average Order Value = £1.5m Print Revenue per month

Gross margin:

• Marketplace & Print Your Own: 50% to 80%

B2B SAAS Example:

• 1m Creators subscribe to miPic PRO at £5 per month = £60m Annual Revenue

Network Affects:

Social Commerce is the driving force of discovery for artists, photographers and influencers. miPic bridges premium print manufacturing with instant monetisation allowing Instagramers to sell their images instantly.  

• Social – Instagram 23k / Facebook 50k / Pinterest 1.5m engaged audience in 2022/23
• How miPic works for Artists 

• $12b Online Art Sales 2023 double that of 2019
• $133b Home Decor Industry Consumers now seek creative expression via unique lifestyle products

The Market

Industry Comparables in online Print Marketplaces & the Crypto Art market present and ROI for Seed investors of 10x to 200x in the next 2-3 years.

Exit range from $100m to $1bn+ for Marketplaces. SAAS platform enablers such as Shopify now valued at $80bn, a +4500% stock price increase since the IPO.

• NFT: Opensea raise $300m in Jan 2022 at $13.5bn, Providing Seed investors 135x just 9 months after $20m Series A in March 2021
• Print: Displate acquired by PE firm for £300m November 2020 
• Print: Printify raises $45m on a $300m valuation via Tech Crunch
• Print: Redbubble generate $289m in Print Sales in Half Year results 2023

Future Objectives

• Web3 integration combining exclusive Print and NFT’s
• miPic PRO Tools & Products
• Reward miPic Users for engagement on the Platform with miPic Token.

Our Values

Enable miPic Users/Creators and customers to share the reward of company success.

We will assign a portion of Company (or Group Company) Equity to our Community. Founding Featured Artists who joined the platform during Beta launch and v1.0, alongside customers and NFT owners.

Equity will be distributed via Community Pool Shares within a new Share Class. 

miPic was created to empower people worldwide and we want our community to be rewarded through joint success thanks to fantastic Creator contribution to the Platform so far, differentiating ourselves from traditional Print Marketplaces who traditionally commoditise artists.

Majority Owned by the Founding Team

miPic’s Founding Team are +70% majority owners of the company alongside early Crowdfunding shareholders of 6%.

miPic’s Seed Investor is the private Venture Family Office and lead investor of UK unicorns Starling Bank and Addedpar. Alongside entrepreneur investors and exited founders who have scaled businesses to £40m and £600m Exits. 

This next funding round enables Development & Marketing budget targeting Series A investment of £10m in 2025.

You’re in
good company

Investors will adopt and sign up to the following documents:
Deed of Adherence to join the current and future Shareholders Agreement & Company’s Articles of Assosiation.
Investor Subscription Letter confirming investment and your shareholding amounts.